Privacy Policy

At Eterna ("we," "us," or "our"), we are committed to protecting your privacy and handling your personal information with care and respect. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.lamaisoneterna.com ("Site") or make purchases from us.

By using our Site, you consent to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Site.

2.1 Information You Provide to Us

We collect information you voluntarily provide when you:

• Create an account
• Make a purchase
• Sign up for our newsletter
• Contact customer service
• Participate in surveys or promotions
• Leave product reviews

This may include:

• Name and contact information (email, phone, address)
• Billing and shipping addresses
• Payment information (processed securely by our payment partners)
• Account credentials
• Communication preferences
• Product preferences and purchase history
• Any other information you choose to provide

2.2 Information Collected Automatically

When you visit our Site, we automatically collect certain information:

• Device information (IP address, browser type, operating system)
• Usage data (pages viewed, time spent, links clicked)
• Referral source
• Cookies and similar tracking technologies (see our Cookie Policy)

2.3 Information from Third Parties

We may receive information from:

• Payment processors
• Shipping carriers
• Social media platforms (if you interact with us there)
• Analytics providers

We use your information to:

• Process and fulfill your orders
• Communicate with you about your orders and account
• Provide customer service and support
• Send you marketing communications (with your consent)
• Personalize your shopping experience
• Improve our Site, products, and services
• Prevent fraud and enhance security
• Comply with legal obligations
• Analyze Site usage and customer behavior
• Send you important updates about our policies or Site changes
• Administer contests, promotions, or surveys

We do not sell your personal information. We may share your information with:

4.1 Service Providers

We work with third-party service providers who perform services on our behalf:

• Payment processors
• Shipping carriers and fulfillment partners
• Email service providers
• Website hosting and maintenance
• Analytics providers
• Marketing and advertising partners
• Customer service platforms

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.2 Legal Requirements

We may disclose your information if required by law or if we believe such action is necessary to:

• Comply with legal obligations or court orders
• Protect and defend our rights or property
• Prevent fraud or security issues
• Protect the safety of our customers or the public

4.3 Business Transfers

If Eterna is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4.4 With Your Consent

We may share your information for any other purpose with your explicit consent.

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Our security measures include:

• Secure Socket Layer (SSL) encryption for data transmission
• Secure servers and databases
• Regular security assessments
• Restricted access to personal information
• Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Depending on your location, you may have certain rights regarding your personal information:

6.1 Access and Correction

You have the right to access and update your personal information through your account settings or by contacting us.

6.2 Deletion

You may request deletion of your personal information, subject to certain legal exceptions.

6.3 Opt-Out of Marketing

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or updating your preferences in your account.

6.4 Cookie Preferences

You can manage cookie preferences through your browser settings or our cookie consent tool.

6.5 Do Not Sell My Information (CCPA)

We do not sell personal information. California residents have additional rights under the California Consumer Privacy Act (CCPA).

6.6 GDPR Rights (for EU Residents)

If you are in the European Economic Area, you have additional rights under GDPR, including:

• Right to data portability
• Right to restriction of processing
• Right to object to processing
• Right to lodge a complaint with a supervisory authority

To exercise any of these rights, please contact us at concierge@lamaisoneterna.com.

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Factors we consider when determining retention periods include:

• The nature of the information
• Legal and regulatory requirements
• Potential legal claims
• Our legitimate business interests

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws different from your jurisdiction.

When we transfer your information internationally, we ensure appropriate safeguards are in place, such as:

• Standard contractual clauses
• Privacy Shield certification (where applicable)
• Other legally approved mechanisms

Our Site is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately and we will delete such information.

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any information.

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our Site with a new "Last Updated" date. Your continued use of the Site after changes are posted constitutes acceptance of the updated Privacy Policy.

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us: